The Wheels at Watsonville Car Show is an annual event that showcases collectible cars and trucks at the Watsonville Municipal Airport. The show is for hot rod enthusiasts and celebrates horsepower. Go attend for free to see the cars, trucks and awards while enjoying local musicians and food from Ella’s at the Airport.
Santa Cruz is known near and far for its surfing legacy, but there is another water sport that finds a niche on our coast, with a similarly devoted following. Sailboats dot the waves almost as frequently as surf boards here, benefiting from the tides and currents that make this beach town so special. So it […]
It's Kids Day in Downtown Santa Cruz! Exhibitors will be lined up on Cooper Street and Pacific Ave (between Church St. & Locust St.), along with performances and demonstrations at Abbott Square. Plus, many Downtown businesses will be offering discounts and specials just for kids.
Vine to View Dinner Series - Join us from April to October as Chef Samuels and his culinary team create gourmet four-course dinners expertly paired with wines from California vineyards. Enjoy a romantic evening in the Chaminade courtyard overlooking Santa Cruz and Monterey Bay. 21+ only. Tickets and Overnight Packages (two tickets included) on sale […]
The Spring Art Market returns to the Tannery Arts Center just in time for Mother's Day! Shop local art and fresh flowers, dine with a variety of local food vendors, and enjoy live music and family-friendly activities. Discover everything from ceramics, jewelry, and paintings to candles, self-care products, and clothing. Live music by La Otra […]
Whizz through Santa Cruz history while biking or walking with friends and friendly competitors. Sign-up as a team of 2 to 5 people then (or on your own), work to solve a packet of clues that reveal places in Santa Cruz that hold historical significance. Solve the riddles to visit the next site. Complete quirky […]
Treat Mom to something memorable on her special day with a delectable Mother’s Day Brunch Buffet accompanied with live music. After a lovely brunch, relax with a train ride through the towering redwoods. ACTIVITIES: Hallcrest Vineyards Brunch at Bret Harte Hall Live Music from Rory Lynch NEW! Tintype family portraits by the Midnight Oil Collective […]
Enjoy a delightful afternoon of exploration and indulgence as you embark on a culinary journey through the flavors of Santa Cruz! Indulge in four hours of unlimited delights including delectable food, exquisite wines, refreshing beers, and tantalizing spirits. Don't miss out on the chance to partake in an exciting raffle and immerse yourself in pure […]
Presenting the Downtown Santa Cruz Spring Wine Walk 2025! Enjoy the heart of the Central Coast and taste great wines from the Santa Cruz Mountains and beyond. Enjoy sipping while strolling through many favorite Downtown Santa Cruz shops. At Check-in, receive your glass, and a map of the pouring locations, and enjoy an afternoon of […]
One night only. See the pop-up exhibit in the park next to the Museum of Natural History and meet the artists, designers and conservationists behind all 10 of the beautifully decorated surfboards on display in one place. Cigarette filters do not decrease the dangers of smoking, but are made of microplastics, and are the single […]
The City of Watsonville and the Pajaro Valley Chamber of Commerce and Agriculture are pleased to partner together to present their 6th Annual Wine, Beer, and Art walk in historic downtown Watsonville. This event is a great way for locals and visitors to experience great local wines, craft beers, delicious food, and artwork by talented […]
The actor who played Alan Frog in The Lost Boys movie (Jamison Newlander) will be available to sign memorabilia at the comic bookstore from the very same movie! Bring your own item, or purchase an exclusive Vampires Everywhere comic replica, posters, or even a magnet at the comic bookstore for Jamison to sign!
Juneteenth is a special day for anyone who believes in freedom and equality for all people. Attend and enjoy music, poetry, dance, delicious soul food, arts & crafts, basketball skills contest, and the annual sack race. Festive dress encouraged!
10:00 AM - 4:00 PM, 3:30 PM- Woodies Parade off the Wharf
Pleasure Point will be buzzing as the community takes to the street to enjoy the Pleasure Point Street Fair. This event will be held on Portola Drive between 41st and 38th Avenues. There will be bike parking available, and admission is free. There will be great music, fun for kids, vendors, a beer garden, great […]
Get ready to step on board the Circus Bubble Train. Zillions of Bubbles will float through the air as you travel down the tracks through the Redwood Forest. Meet the Bubble Ubbles, Mr. Bigz Bubbles and BB Bubbles on the train. Your train ticket also includes a show in the Circus Ring at Bret Harte […]
A fun event at Twin Lakes Church for the whole family. Kingsmen have always had over 120 classic and modern cars and trucks to check out! There will be a live DJ, food and vendors!
Shared Adventures presents its annual Day on the Beach event at Cowell Beach, Saturday, July 12, 2025. Each year, over 300 people with special needs participate in adaptive ocean sports with the help of over 250 enthusiastic volunteers creating life-changing memories.
Celebrate National Carousel Day and our Looff Carousel’s 114th Anniversary. First 100 riders on the Carousel will receive a brass souvenir carousel ring. Normal ride pricing and restrictions apply.
Celebrate National Roller Coaster Day by taking a spin on our National Historic Landmark, the Giant Dipper. First 100 riders on the Giant Dipper will receive a Boardwalk Souvenir Cup. Normal ride pricing and restrictions apply.
Come celebrate the vibrant traditions of the Latino community with mariachi, folklorico dancers, and a free beach concert. Enjoy Boardwalk rides and games plus fun food and beverage specials throughout the park. ¡Vamos a la playa!
12:00 PM - 10:00 PM, Wednesday - Friday 12:00-11:00 PM, Saturday 10:00 AM - 11:00 PM, Sunday 10:00 AM - 10:00 PM
Frequency is a biennial festival of light, sound, and digital culture hosted in and around the Santa Cruz Museum of Art & History. This 4-night downtown takeover activates the museum, neighboring gardens and plazas with installations of site-responsive work, live performances, interactive technologies, and immersive experiences from local and international artists.
The third annual VW Wharf Invasion is open to the public for everyone to come spend the day in the Santa Cruz area and check out some beautiful vintage Volkswagen cars. Nothing goes better with Santa Cruz than some vintage Volkswagens! Air cooled Volkswagens have a personality and a style all their own. Each one […]
Check out the Classic, Vintage and Retro Thunderbirds on display then stick around to enjoy fabulous shopping and/or grab a bite at one of the many fine local eateries with the best views in Santa Cruz!
Bring your appetite and join the fun as both professional and amateur chefs work their culinary magic and compete for the title of Best Chili!
